Srinidhi K N

WORK HISTORY

EDUCATION

ABOUT SRINIDHI K N

Role : Programmatic Campaign Manager at Near | RTB | DSP | Programmatic Video Campaign | Mobile ads | DMP | Programmatic Mobile Campaigns | Ad Exchange| DCM | DDP | DBM | DFP |MMP Managing multiple Programmatic Display, Video and/or Mobile Performance Programmatic Media Buying campaigns on a day-to-day level. Post-campaign analysis like footfall analysis, unique users reached, user location analysis, maximizing margins, accurately forecasting and improving targeting. Coordinate with our Engineering and data teams to provide assistance in identifying, reporting and resolving technical issues. Handling the campaign management or analytics/reporting experience on Demand Side Platforms. Work with Ad Exchanges like GoogleAdX, Mopub, Nexage, Smaato, OpenX & Inneractive. Handled 3rd party tags like DCM, Sizmek, MOAT, Bonzai & Atlas. Coordinated with department managers on trafficking issues. Working closely with sales teams to understand client expectations from new campaigns. Meet and exceed campaign goals through campaign strategy and optimization. Analyze data to arrive at insights and strategies about Programmatic campaigns. Assist in the development of customized creative with other teams and clients. Manage client expectations, communicate progress and issues, and regularly report metrics. Help the product management team design better products by communicating client realities and expectations.