Suleman Dawood Ahmad
Manager Marketing Science @Annalect
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WORK HISTORY
Manager Marketing Science @Annalect
Chicago, IL, US
Led Bayesian Marketing Mix Modeling across national and regional markets to quantify channel-level incrementality and optimize $400M+ in media investment• Designed and evaluated A/B and incrementality tests across paid social platforms, driving a 30% increase in lead conversion• Managed data pipelines and validation across 250M+ rows of cross-channel media data• Led cross-functional collaboration across a 50+ member team and directly managed 2 senior analysts
EDUCATION
Lahore University of Management Sciences
B.Sc (H) , Management Science
The Punjab School
Matric
Government College University (GCU), Lahore
Intermediate, Pre-Engineering
Naveen Jindal School of Management, UT Dallas
Master's degree, Business Analytics-Data Science Track
SKILLS
ABOUT SULEMAN DAWOOD AHMAD
Data Scientist/Data Analyst with 8 + years of experience working on projects in multiple sectors including education, healthcare, women empowerment, legal, and energy. I am experienced at employing descriptive and predictive modeling techniques such as association analysis, clustering analysis, and regression models in R, Stata and Python, to glean actionable insights to address the challenges of clients. Here are a few client projects I have worked on:• Improved the loan targeting by 55% for a private lending firm through a market research study using descriptive analytics, visualizations, and logistic regression to assess the lending exposure and financing needs of schools.• Employed regression models, fixed effects and logistic regression, and factor analysis to understand the determinants of women empowerment in Punjab. The insights were shared with the Punjab government\'s women empowerment agency team which were incorporated in the policymaking process. • Designed and conducted market research for a potential investor in branded sugar market to identify market gaps and the preferred product features of a sugar product. Employed clustering, conjoint and principal component analysis to generate actionable insights. Currently, I am pursuing a Master’s of Business Analytics at Naveen Jindal School of Management, The University of Texas at Dallas to enhance my skill set with the latest analytics techniques, technologies, and recent developments in the industries.Apart from academics and professional life, I am a sports enthusiast. I am an avid cricket, football, and tennis fan. I am particularly excited about the active role analytics is playing in the way teams are strategizing against oppositions after studying the key matchups between players and their performance under different conditions. This progressive role of analytics fascinates me to gain in-depth knowledge of analytics techniques and their applications. I get excited about opportunities where I get to work in a team setting and leverage data to glean insights that can have a real impact on all the relevant stakeholders and I get to learn new skills.I love connecting with new people, you can reach out to me at s••••••••@gmail.com or connect here on LinkedIn!
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