James Burden
Associate Director, Marketing Science @Annalect
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WORK HISTORY
Associate Director, Marketing Science @Annalect
Chicago, IL, US
Deliver attribution projects for budget optimization of digital media campaigns – from processing input data files to building statistical models and creating actionable insights. Ad hoc data analysis is provided using R / Python / SQL. Regularly work with big data platforms (AWS, GCP). Responsible for developing and maintaining Multi Touch Attribution workflow code specific to client accounts.Key Highlights:• Executed several simulation studies to explore attribution modeling algorithms• Created internal and client-facing training documentation explaining how attribution modeling algorithms work• Developed code scripts that automate the processing of input data files to make workflow more efficient
EDUCATION
University of Chicago
Master of Science - MS, Data Analytics
Grenoble Ecole de Management
Master's Degree, International Business
University of Melbourne
Bachelor's Degree, Marketing & Finance
SKILLS
ABOUT JAMES BURDEN
Associate Director, Marketing Science at Annalect
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