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Susan Poersch
Director of Design @Pearl Izumi
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WORK HISTORY
Director of Design @Pearl Izumi
Broomfield, CO, US
Responsible for aligning and instituting aesthetic and technical design positioning, direction, and execution for all segments of PEARL iZUMi globally, aligned with the brand, consumer needs and business priorities. In addition, influence key strategic (internal and external) partners to understand the importance of exceptional design. Responsibilities include Apparel, Graphic and Footwear.
EDUCATION
CareerFoundry
UX Design Immersion
Fashion Institute of Technology
BA, Fashion Merchandising
CareerFoundry
Intro to UX Design
University of Delaware
Bachelor's degree, Fashion Merchandising; Minor: Economics
ABOUT SUSAN POERSCH
Creative Design Professional with a rich experience in Active & Outdoor Apparel working with Leading brands including PEARL iZUMi, Adidas, Salomon, Burton Snowboards, and Spyder Active Sports. Complementary experience in crafting UX/UI for Apps and Websites. My strength lies in fluidly combining right and left mindsets to deliver strategic yet beautifully inspired design. Global business experience and living abroad have instilled an International business perspective and knowledge. APPAREL DESIGN Expertise in leading the entire creative process, from in-depth market and consumer analysis to innovative designs, color palettes, technical illustrations, fabric research, and seamless factory communication. I craft innovative, user-centric apparel that embodies the essence of iconic brands, captivating consumers and propelling sales. UX/UI Crafting intuitive digital experiences, leveraging user research, persona development, information architecture, and iterative prototyping to deliver solutions that resonate with users and brands alike.
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