Soroush Amidi
Director of Product Management @Brightly Software
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WORK HISTORY
Director of Product Management @Brightly Software
Toronto, ON, CA
Responsible for Siemens’s Energy and Sustainability products vision and strategy and ensuring that it is aligned with the company’s overall goals.• Conducting market research and analysis to understand customer needs, market trends, and competitive landscape. • Working with our product management team on the entire product lifecycle from concept to launch to post-launch analysis and iteration.• Helping the team develop and maintain the products’ roadmaps • Ensuring alignment with key stakeholders including executives, sales, marketing, and customer support.• Collaborating with marketing and sales teams to develop effective go-to-market strategies, including positioning, messaging, and pricing.• Engage with customers to gather feedback, understand difficulties, and find opportunities for product improvement.
EDUCATION
Pierre and Marie Curie University
B.Sc, Chemistry
Western University
Bachelor of Engineering, Chemical Engineering
McGill University
M.B.A, Marketing
SKILLS
ABOUT SOROUSH AMIDI
I’m a product and portfolio leader with 15+ years of experience building, scaling and modernizing connected hardware and enterprise SaaS platforms across building, energy, lighting and industrial automation markets.I’ve led portfolio-level product strategy inside large, global organizations including Siemens, Signify, Eaton, and Honeywell, with direct accountability for revenue and ARR growth, customer adoption, and execution against annual operating and financial plans. My work spans the full lifecycle — from strategy and investment prioritization to go-to-market execution and long-term platform evolution.What differentiates my approach is a strong product design and user experience sensibility across both hardware and software. I bring a strong product design and user experience sensibility to complex technical domains, partnering closely with UX, industrial design, and engineering teams to deliver solutions that are not only robust and scalable, but intuitive and commercially effective in enterprise environments.More recently, I’ve focused on expanding all-in-one energy and sustainability platforms, integrating utility data, energy modeling, forecasting, and analytics to enable scenario-based decision support. This approach establishes a practical, data-driven foundation for applied AI and machine learning in enterprise energy and sustainability solutions.I’m known for building high-performing product teams, navigating complexity in matrixed global organizations, and making disciplined portfolio and investment trade-offs that deliver measurable business outcomes.
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