Sophie Dorze

WORK HISTORY

EDUCATION

ABOUT SOPHIE DORZE

As a B2B Digital Marketing Expert, I help international companies enhance their visibility and implement high-performing digital strategies at both regional and local levels. Currently working within a global organization, I lead and coordinate digital marketing activities in France and Iberia, working closely with global and EMEA marketing teams. Over the past years, I have supported several transformation initiatives, each with its own set of challenges and lessons. Two of them stand out by their complexity and their business impact: Piloting for France a global website rollout (50+ country sites). Mission: coordinate French content audits, experiment translation workflows, perform rigorous launch testing, and ensure alignment with the global digital transformation. Achievement: migration from fragmented competing websites to a unified front-end design and a new content management system (CMS), ensuring a seamless customer-centric experience in France and French-speaking countries. Since go-live, I’ve owned and continuously optimized the French website. Building the marketing automation infrastructure for France. Mission: develop a form strategy, lead scoring, email campaign scenario, and CRM lead integration aligned with sales requirements. Achievement: implementation of a measurable sales pipeline from the web and adoption of the lead management SLA’s and processes. Key achievements over the past 3 years: Marketing pipeline:+80% Web Net Promoter Score (NPS):+40 pts Building on 20 years of full-time experience, I transitioned to a part-time schedule in June 2025 to focus on strategic, high-impact projects and empower teams through digital upskilling, a passion that drives me. How I can help: Drive digital marketing initiatives across France and regional markets Train and mentor teams on digital tools, strategies, and best practices Advise on marketing automation, customer experience, and regional/local alignment 🤝 Open to permanent part-time, consulting, or advisory roles in international environments. Available to contribute with a 3-month notice. Let’s connect! Additionally, if you share my passion for marketing and digital transformation, please don’t hesitate to follow me or connect with me. I would be delighted to exchange ideas and insights with you!