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Sofia Silva Ascencio
Senior Strategic Planner @Bombay
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WORK HISTORY
Senior Strategic Planner @Bombay
Ciudad de Mexico, MX
Senior Strategy Planner | Bombay-Lead strategy for brands like Nestlé, MetLife, Evenflo, and La Tropical (Miami market)-Develop culture-driven campaigns and communication platforms based on consumer and category insights-Build brand narratives, content ecosystems, and positioning strategies-Design strategies for diverse audiences including youth, young mothers, and lifestyle segments-Collaborate cross-functionally with creative, media, and data teams to bring ideas to lifeImpact: Co-led projects recognized with Grand Effie Global and Effie Mexico
EDUCATION
Tecnológico de Monterrey
Diplomado, Liderazgo Empresarial
Universidad Iberoamericana, Ciudad de México
Licenciada, Administración de Empresas
ISDI
Master's degree, Internet Business
Hyper Island
Business Transformation & Digital
SKILLS
ABOUT SOFIA SILVA ASCENCIO
I’m a marketing strategist and publicist with 18+ years of experience building brands across corporate, agency, and entrepreneurial environments in Latin America.I specialize in turning consumer and cultural insights into ideas that connect, campaigns, platforms, and content that live beyond media and into real life.My experience spans global companies like Mondelez and Danone, as well as advertising agency work and building brands from scratch. This has shaped a hybrid mindset: combining business understanding, strategic thinking, and hands-on execution.I’ve worked across diverse audiences, from youth and young adults to mothers and lifestyle segments always with a strong focus on relevance and cultural connection.I’m particularly interested in the intersection of culture, music, and brand storytelling and in building ideas that people don’t just see, but actually feel part of.
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