Eric Bright
Vice President of E-commerce @ZAGG, Inc.
Signup · Get unlimited contacts
WORK HISTORY
Vice President of E-commerce @ZAGG, Inc.
Salt Lake County, UT, US
Recruited to lead the revitalization of two brands and businesses experiencing multi-year decline. Full P&L ownership of zagg.com and mophie.com responsible for team leadership, e-commerce strategy, website and custom app development, conversion rate optimization, user experience testing, website operations, site merchandising, digital marketing and paid media channels, and inventory management- seeing double digit YoY growth after multiple years of decline- successfully vetted and onboarded new paid and earned media agencies to support growth- rebuilt GTM process and tactics- replatformed to create better opportuntities for ecomm growth- relaunched website to bring an iconic brand back to life (mophie.com)
EDUCATION
Westminster University
BA, International Business
Westminster University
MBA, Marketing
SKILLS
ABOUT ERIC BRIGHT
A people-centered leader with deep experience in product development, marketing and channel management having successfully built strategies for direct marketing, retail, e-commerce, media, tourism and healthcare industries. Leading organizations and cultures based on openness, collaboration, and rigor.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.