Sloane Smith

Social Media Manager @Alamo Drafthouse Cinema

Austin, TX, US

Lead social media strategy for national and local markets- Produce monthly performance reports and optimize content strategies based on key metrics (engagement rate, follower growth, impressions) across social platforms- Manage influencer partnerships, curate lists of key influencers, execute campaigns, and analyze post-campaign metrics to drive future strategies- Spearhead viral moments by capitalizing on trending topics which results in countless viral moments, substantial media coverage, follower growth, and engagement spikes - Oversee content calendar, post scheduling, and day-to-day community management to ensure consistent voice and engagement- Manage Social Media Coordinator, providing leadership and guidance for campaign execution and community outreach

Western Washington University

Bachelor of Business Administration (B.B.A.)