John Laird
Senior Manager, Regional Marketing @Alamo Drafthouse Cinema
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WORK HISTORY
Senior Manager, Regional Marketing @Alamo Drafthouse Cinema
Austin, TX, US
Plan, execute, and optimize new customer acquisition and guest engagement programs for Alamo Drafthouse theaters in Austin, San Antonio, Denver, Los Angeles, and San Francisco- Manage and mentor a team of Community Marketing Managers- Develop and nurture all local press and influencer relationships- Execute corporate marketing campaigns for the region- Develop and execute local advertising strategy and annual marketing/media budgets in partnership with leadership teams- Oversee all regional social media accounts- Develop and execute a strategy for working with local organizations and businesses to create effective partnerships- Secure Alamo Drafthouse representation at local events to increase brand awareness and drive new customer acquisition- Work cross-functionally with venue Operations, Sales, and Event teams to deliver against venue sales, marketing and revenue targets
EDUCATION
Stephen F. Austin State University
Bachelor of Arts (B.A.), Radio and Television
ABOUT JOHN LAIRD
I\'m an industrious professional with a lot of experience in marketing, entertainment, and media. My career kicked off in 2007 as a Promotions Coordinator at Emmis Austin Radio, where I would eventually get elevated to the role of Promotions Director. I made a jump to C3 Presents in 2016 and stayed there as a Marketing Manager until June of 2022. Currently, I carry the title of Senior Manager, Regional Marketing for Alamo Drafthouse Cinema. Additionally, I have a variety of other entertainment and media-related interests that I take on in my spare time. There\'s a website, Side One Track One, that I started in 2006 that largely covers new music and film releases. I also produce and host a weekly radio show, 101X Homegrown, and book/maintain its monthly live series, 101X Homegrown Live. Furthermore, I regularly write entertainment-related columns for CultureMap.
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