Sandeep Yadav

Trade Marketing Specialist (North & East Region) @ZEISS Group

IN

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budgetImproving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing prioritiesLeading and implementing channel-specific marketing strategies and plans for assigned retailersConceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teamsLeading activation programs with partners to improve brand visibilityVisiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected

Panjab University, Chandigarh

Bachelor of Commerce (B.Com.), Accounting and Finance

Army Institute of Management & Technology

Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

Kendriya Vidyalaya

I Com, Business/Commerce, General