Rick Bauer

About Rick Bauer

Proven digital marketing leader with a heavy focus on strategy across the solution landscape of people, process, technology and data.Over the past thirty years, I have been an in-house Marketing Director for software and retail, a Creative Director for an Advertising Agency, a CMO for a Direct Marketing company, a Digital Brand and Product Manager, Digital Marketing Strategist, and an 8-time Sitecore Strategy MVP. Recently, I worked for Sitecore as the Global Director of Value & Industry focused on the Travel, Tourism and Hospitality segment followed by leading as a VP of Digital Marketing Strategy at a Sitecore agency partner.I have a track record of excelling in digital marketing leadership. I understand that regardless of the marketing method, there needs to be a solid strategy with the ability to test, measure, and improve. I provide insight, inspiration, and passion - from the high-level big-picture to the details and execution.For the love of culture, also continue to work as Production Manager for Milwaukee Irish Fest - the world\'s largest Irish cultural and music festival held on Milwaukee\'s Summerfest Grounds in August.

Experience

1. Principal Managing Partner

   Tack & Clew Llc

   Jan 2026 — Present · Milwaukee, WI, US

   The mission of Tack & Clew LLC is to help organizations \"find the mark\" by delivering global business strategy across digital marketing and organizational change. We\'re easy to work with and prioritize collaboration with measurable outcomes. Tack & Clew LLC offers a range of customizable services including leadership advising, content development, agile project management, program optimization, digital marketing roadmapping, personalization strategy, industry research, Sitecore-focused training, and fractional leadership roles to manage specific projects or teams. Founded in Milwaukee, WI with a passion for innovative, agile, and successful solutions.

Education

• Berklee College of Music

  Technical Degree, Music Production & Engineering

  1988 — 1992

Skills

• Keyboardist
• Music Production
• Creative Direction
• Sitecore 7.5
• Mastering
• Cms
• Social Networking
• Social Media Marketing
• Mac
• Direct Mail
• Email Marketing
• Direct Marketing
• Graphics
• Sitecore 8
• Music Industry
• Marketing Communications
• Facebook
• Illustrator
• Html
• Video Production
• Indesign
• Amphitheater Director
• Adobe Creative Suite
• Percussionist
• Digital Strategy
• Recording
• Content Strategy
• Marketing Strategy
• Digital Marketing
• Web Design
• Online Marketing
• Venue Promoter
• Video
• Interactive Marketing
• Graphic Design
• Strategic Planning
• Radio Advertising
• Promotions
• Social Media
• Production