Sina Fakharmanesh

Global Market Analyst Data Analayst @Zespri International

BE

As a Global Market Analyst - Data Analyst at Zespri, I lead comprehensive market research projects focusing on consumer behavior and brand health tracking across different markets. My primary responsibility is developing and maintaining advanced dashboards using Power BI, enabling various departments to make data-driven decisions.Key Responsibilties- Market Research & Analysis: Leading market research initiatives, including brand health tracking, and visualizing results in Power BI to derive actionable insights- Dashboard Development: Creating and managing key Power BI dashboards utilized by different departments, facilitating real-time data access and data analysis- Data Analysis & Modeling: Performing various types of data analysis, including statistical modeling, regression analysis for target setting, and data scraping using Python- Data Migration & Collaboration: Collaborating with data scientists on migrating data to a data lake environment, ensuring seamless data integration and accessibility- Communication & Collaboration: Effectively communicating technical concepts to both technical and non-technical audiences and collaborating with market research, marketing, and strategy teams globally- Proactive Problem-Solving: Utilizing a proactive and innovation-driven approach to identify opportunities, solve problems, and drive continuous improvement.

Iran University of Science and Technology

Bachelor's degree, Railroad and Railway Transportation

KU Leuven

Master's degree, Business Engineering (Data Science - Marketing)

Shahid Beheshti University

Master of Business Administration (MBA), marketing