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Senior Director Experience Design @VistaPrint
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WORK HISTORY
Senior Director Experience Design @VistaPrint
Boston, MA, US
Rebuilt and scaled User Research into a trusted organizational capability, shaping product strategy and prioritization across four business units.• Led research, experience design, and content functions, guiding globally distributed senior teams across customer, service, and platform domains.• Embedded evidence-based decision practices, benchmarking, and continuous evaluative loops to improve decision quality and delivery at scale.• Partnered with Product, Engineering, and Commercial leadership to sequence transformation initiatives and represent outcomes in executive forums.• Directed AI-enabled digital transformation initiatives, improving customer experience, operational efficiency, and business outcomes.
EDUCATION
University of Southern Queensland
Graduate Diploma Psychological Studies
University of South Australia
Bachelor of Education (B.Ed.), Middle and Secondary Teaching
Flinders University
Doctor of Philosophy (PhD), Youth Mental Health, Technology, Participatory Design
University of Adelaide
Bachelor of Science (B.Sc.), Molecular Biology
University of Adelaide
Bachelor of Psychological Science (Honours)
ABOUT SIMONE ORLOWSKI-GRACZ
I’m a Research, Experience Design, and Digital Transformation leader with 12+ years of experience helping organizations make better decisions and deliver with confidence in complex environments.I specialize in rebuilding and scaling research as an organizational capability, moving it from a reactive function into a trusted input to prioritization, strategy, and delivery. Across my career, I’ve led research, experience design, and content functions, working closely with product, engineering, and commercial leaders to restore clarity where signals are weak and trade-offs are hard.I bring academic rigor with a strong bias toward pragmatic outcomes. I’m most effective in organizations that are scaling, transforming, or navigating ambiguity where quality, trust, and decision-making matter as much as speed.
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