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Start for FreeSimona Marmina
Partner, Group Director Paid Social - Adobe, Doordash (Tech, Ecom) @WPP Media
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WORK HISTORY
Partner, Group Director Paid Social - Adobe, Doordash (Tech, Ecom) @WPP Media
NY, US
Led the Paid Social team for top tech clients like Adobe, Ikea, and DoorDash, optimizing campaigns for performance and innovation at scale.• Developed strategic paid social media plans to drive ROI and increase brand awareness for clients in the digital space.• Implemented data-driven insights to optimize ad placements and targeting, resulting in a significant increase in conversion rates.
EDUCATION
IULM University
PR and Advertising , Communication and Media Studies
Università Bocconi
Master of Science -- Marketing Management, Major in Fashion & Luxury Brands
SKILLS
ABOUT SIMONA MARMINA
With over 14 years experience in media and paid social across sectors like CPG, Pharma, Technology, Finance, and Retail, at GroupM Simona leads major accounts like Adobe and Doordash, employing a data-first approach to align campaigns with business goals. Previously Head of Social for Unilever at Mindshare UK & US, Simona is known for strategic growth initiatives and building strong client relationships. Simona has recently expanded her focus to include AI applications in digital marketing—partnering with internal innovation teams and platform partners to explore automation tools, AI-powered creative solutions, and predictive media performance models. Her expertise in growth strategy and client relationships has also been featured in outlets including Financial Times, CNBC, Adweek, and eMarketer, where she has contributed to conversations on paid social trends and platform evolution.
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