Simona Marmina
Partner, Group Director Paid Social at WPP Media with expertise in AI and digital marketing
- Role
- Partner, Group Director Paid Social - Adobe, Doordash (Tech, Ecom) at WPP Media
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Simona Marmina
With over 14 years experience in media and paid social across sectors like CPG, Pharma, Technology, Finance, and Retail, at GroupM Simona leads major accounts like Adobe and Doordash, employing a data-first approach to align campaigns with business goals. Previously Head of Social for Unilever at Mindshare UK & US, Simona is known for strategic growth initiatives and building strong client relationships. Simona has recently expanded her focus to include AI applications in digital marketing—partnering with internal innovation teams and platform partners to explore automation tools, AI-powered creative solutions, and predictive media performance models. Her expertise in growth strategy and client relationships has also been featured in outlets including Financial Times, CNBC, Adweek, and eMarketer, where she has contributed to conversations on paid social trends and platform evolution.
Experience
Partner, Group Director Paid Social - Adobe, Doordash (Tech, Ecom)
Jan 2022 — Present · NY, US
Led the Paid Social team for top tech clients like Adobe, Ikea, and DoorDash, optimizing campaigns for performance and innovation at scale.• Developed strategic paid social media plans to drive ROI and increase brand awareness for clients in the digital space.• Implemented data-driven insights to optimize ad placements and targeting, resulting in a significant increase in conversion rates.
Education
IULM University
PR and Advertising , Communication and Media Studies
2006 — 2009
Università Bocconi
Master of Science -- Marketing Management, Major in Fashion & Luxury Brands
2009 — 2011
Skills
- Trend Analysis
- E-Commerce
- Community Management
- Mobile Devices
- Fashion
- Advertising
- Mobile Marketing
- Pixel Strategy
- Marketing Communications
- Luxury Goods
- Web Marketing
- Marketing
- Product Development
- Google Analytics
- Media Planning
- Event Management
- Digital Strategy
- Foursquare
- Digital Media
- Social Media
- Visual Merchandising
- Crm
- Digital Marketing
- Online Marketing
- Competitive Analysis
- Brand Management
- Marketing Strategy
- Social Media Marketing
- Online Advertising
- Market Research
- International Marketing
- Apparel
- Merchandising
- Social Networking
- Social Media Measurement
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