Silvina Luna

About Silvina Luna

From launching five-star hotels, spas and entertainment resorts across Latin America to producing over high-profile shows with international headliners—as well as corporate events and wellness retreats—Silvina Luna’s career has been a thrilling journey through the most dynamic worlds of hospitality, entertainment, and luxury travel.Graduated in Switzerland with a degree in Hotel Management and holding master’s degrees in Communication and Digital Marketing, she has overseen brand strategy and public relations for some of the most prestigious properties in Latin America—building iconic brands, crafting unforgettable VIP guest experiences, and driving global visibility through media, events, social platforms, and strategic partnerships.Today, as the Founder & Executive Director of Glaminess Luxury Travel, Silvina curates bespoke journeys, immersive experiences, and private tours to destinations that awaken the senses—from Argentina’s wine routes and the vast landscapes of Patagonia to the most stylish coastlines of the Mediterranean. Each itinerary is designed to deliver transformative adventures with soul, style, and authenticity.

Experience

1. Founder & CEO

   Glaminess Curated Luxury Travel

   Mar 2023 — Present · AZ, US

   At Glaminess Luxury Travel, each journey, event, and retreat is thoughtfully designed to offer bespoke experiences across Latin America and Europe. The mission is to craft meaningful, exclusive moments that reveal hidden gems, cultural richness, and natural beauty—always with a touch of style and luxury.The agency specializes in Patagonia’s majestic landscapes, the wine routes, natural wonders, and high-end cultural, wellness, and trendy destinations in Spain. In Italy, it curates shopping and fashion tours with privileged access to designers, private ateliers, and the timeless spirit of Made in Italy. In Finland, Glaminess invites travelers to slow down and reconnect—with nature, silence, lakes, and themselves.For lovers of classic cinema, the agency celebrates the 60th anniversary of The Sound of Music with an unforgettable journey through Salzburg—visiting iconic filming locations, enjoying themed picnics, private cultural events, and awakening that childlike wonder through music and alpine beauty.Each experience is created in collaboration with local artisans and producers to ensure authenticity, soul-stirring moments, and a lasting positive impact—both on the traveler and the destination.

Education

• César Ritz Colleges Switzerland

  Degree in Hotel Adminitration & Management

  1992

• School of Travel Journalism

  Master in Travel Journalism

• Universidad de Ciencias Empresariales y Sociales

  Master's Degree in Corporate Communications

  1994 — 1995

• University of the Arts London

  Luxury Brand Management

• Universidad de Belgrano

  International Postgraduate Diploma in Strategic Management

  2011 — 2011

• Universidad Nebrija

  MBA in Digital Marketing Management

Skills

• Opening Hotels
• Communication
• Event Management
• Social Media Marketing
• Gaming
• Marketing Communications
• Restaurants
• Hotels
• Tourism
• Start-Ups
• Loyalty Marketing
• Celebrity Management
• Marketing
• Online Marketing
• Hotel Management
• Casino
• Email Marketing
• Hospitality Management
• SEO
• Vip
• Online Advertising
• Resorts
• Customer Relationship Management (Crm)
• Brand Management
• Crm
• Marketing Strategy
• Food & Beverage
• Market Planning
• Entertainment
• Gaming Industry
• Public Relations
• Media Relations
• Pre-Opening
• Casino Management
• Press
• Hospitality Industry
• Hospitality
• Revenue Analysis