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Silvia Marín Sánchez
Product Design Manager @BBVA
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WORK HISTORY
Product Design Manager @BBVA
Madrid, ES
Actively contribute to product definition, planning and strategy in close collaboration with Product and Engineering teams- Use data and user insights to identify gaps, formulate hypotheses and discover opportunities with impact on both user experience and business metrics- Help balance user needs and business objectives, ensuring product decisions deliver real and measurable value- Collaborate with cross-functional colleagues across multiple countries (Spain, Mexico, Peru, Argentina and Colombia)- Prioritize design initiatives based on impact, feasibility and alignment with product goals- Lead validation efforts and outcome measurement to assess the effectiveness of product decisions- Support the team in translating business and product requirements into valuable design proposals aligned with strategy- Ensure quality and consistency through continuous feedback and oversight of the design system- Foster a culture of continuous improvement and learning.
EDUCATION
thePower
Programa ThePowerMBA, Business Expert - Gestión y Administración de Empresas
Universidad de Cádiz
Doble grado en Marketing e Investigación de Mercados y Publicidad y RR.PP.
Universitat Oberta de Catalunya
Posgrado de Diseño de Experiencia de Usuario
ABOUT SILVIA MARÍN SÁNCHEZ
I contribute to the definition and evolution of digital products, working closely with Product and Engineering teams on strategy, prioritization and early decision-making.I work with data, user insights and business context to identify opportunities, formulate hypotheses and validate solutions that deliver measurable impact for both users and the business.My approach combines systems thinking, analytical skills and a strong sensitivity to user experience, allowing me to navigate complex and ambiguous environments while connecting strategic vision with execution.I bring over nine years of experience working on national and international digital projects for companies such as Santalucía, Santander, Bankia and BBVA.
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