Silvia D.

About Silvia D.

Leader in Visual Merchandising, Retail Marketing, DTC, Retail Spaces, Consumer JourneyA successful, influential and transformative retail Corporate Director with proven experience in visual merchandise and retail marketing management, including operational excellence, and exceptional team leadership, seeking to expand professional network and build business relationships New Balance-Boston, MA/Los Angeles, CAFoot Locker/WSS-Los Angeles, CA -18 years experience in visual merchandising and retail marketing management-16 years experience in leadership and developing a successful team-Ability to handle high level pressure and critical decision-making -High level of initiative and follow through -Meticulous project management execution-Strong ability to develop and nurture cross-functional relationships Some key responsibilities-Steered the company through numerous store openings, rebranding, and store remodeling-Intensive and on-going employee training in visual merchandising and retail marketing-Managed and collaborated with retail brand partners on product launches, activations, and merchandising to establish best visual merchandising practices for WSS (Jordan, Nike, Adidas, Puma, among others)-Utilized and analyzed sales data to strategize and build merchandising plan-o-grams and visual directivesPortfolio Link:https://silviadanna.wordpress.com/portfolio/visual-merchandising-portfolio/

Experience

1. Visual Merchandising & Marketing Manager Dtc Retail

   New Balance

   Jan 2022 — Present · Los Angeles, CA, US

   Retail Marketing Inline/Franchise/Outlet/Wholesale-Increase brand visibility and awareness in the North American market-Drive foot traffic and sales in both DTC Inline stores and wholesale Key Accounts-Ensure consistency in brand messaging and experience across all channels-Optimize product launches and collaborations to maximize impact and sales-Enhance the in-store consumer experience to foster brand loyalty and engagement-Collaborate with Global Marketing and Brand Management to align North American strategies with global brand plans-Develop quarterly in-store marketing approaches tailored to both Inline and Franchise channels, including window concepts/campaigns, in-store communication, and product launches.Create and adapt retail marketing kits for different store formats and wholesale accounts in the region, ensuring a cohesive omni-channel consumer experience-Implement creative merchandising solutions in collaboration with Global leads to achieve key performance indicator (KPI) results and increase sell-through-Lead the execution of global brand guidelines and the creation of channel assets, including in-store graphics, signage, and fixture updates-Collaborate with vendors for the production, pricing, and value engineering of graphics and visual merchandising components within the North American marketplace-Brief third-party creative agencies on concepts and manage projects to completion, ensuring alignment with brand guidelines and objectives-Lead creative execution on projects related to new store openings, remodels, wholesale marketing activations, and product launches in North America-Manage the in-store marketing yearly budget and purchase order (PO) system to ensure efficient allocation of resources.

Education

• Training Connection

  Certification, Adobe Creative Suite: Photoshop, InDesign and Illustrator

  2015 — 2015

• UCLA

  Design Communication Arts

  2015 — 2016

• Istituto Marangoni

  Fashion Design and Illustration , Fashion Illustration and Design

  1997 — 1998

• UCLA Extension

  Certification , Digital Marketing

  2020 — 2021

• American InterContinental University

  Bachelor of Arts (B.A.), Marketing, Fashion Design

  1999 — 2002