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Silvana Rocio Pacora
Global Marketing Mid-market & Smb Partner & Direct E-commerce Manager @Cisco
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WORK HISTORY
Global Marketing Mid-market & Smb Partner & Direct E-commerce Manager @Cisco
Global Marketing Leader for Cisco\'s Direct to Customer E-commerce Strategy.Global Marketing Leader for Small and Midsize E-commerce Partners Strategy.
EDUCATION
Harvard Business School
Driving Digital and Social Strategy , Driving Digital and Social Strategy
Duke University - The Fuqua School of Business
Adaptive Strategic Execution Program
Content Marketing Institute - Cleveland - USA
Content Marketing Strategy
MINDCODE
Neuro-marketing for Innovation
CENTRUM PUCP
Master of Business Administration (MBA)
Tecnológico de Monterrey
Project Management
Universidad ESAN
Entreprenour program
Tecnológico de Monterrey
Sales Strategy
Maastricht School of Management
Master of Business Administration (MBA)
Universidad Nacional Mayor de San Marcos
Degree in Business Administration
Tecnológico de Monterrey
High quality in customer service
Content Marketing Institute - Cleveland - USA
Content Marketing Strategy
SKILLS
ABOUT SILVANA ROCIO PACORA
Senior marketing manager and data driven with 20 years of total experience leading all marketing initiatives and strategies, paying attention to the customer needs and building outside-in, focusing on what drives value for the business- An influential and motivated ecommerce specialist with 10 years of experience, leading regional and local ecommerce initiatives. By being the voice of the customer, I have designed and developed new digital go to market businesses and led the transformation and process adoption to support them through the orchestration across multifunctional teams- A driven passion for the marketing technology, matching the business needs with the technical ones. Analyzing and finding the appropriate solution/platform to deliver the best customer experience throughout the customer journey. Passionate to find opportunities to improve the main business KPIs results through technology, helping driving revenue to the business- Professor and speaker in many universities across the region. Post-graduated professor, MBA professor. Courses: Digital transformation, ecommerce, digital marketing, social media, digital analytics, etc- B.A. major with an International MBA from CENTRUM - Peru and the University of Maastricht - Netherlands and a post-graduate course in Digital Marketing from Harvard University.
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