Siddharth Kak

Senior Manager - Business Planning & Analytics - Digital Appliances @Samsung Electronics America

Ridgefield Park, NJ, US

Devised and executed data analytics and insight strategy to build the organization’s understanding of market insights, competitive data, and customer purchasing behaviors. Translated key insights and data into high-value, actionable information that informs short- and long-term business planning. Lead analytics teams through all phases of research and delivery, identifying business issues, creating predictive models, and extracting optimal value from data to support innovative and creative market solutions. Secured $100M in incremental revenue for the division by conceptualizing and deploying a unique business intelligence solution addressing product reattribution, dynamic data visualization, and big dataFashioned a new productivity model to identify $55M in incremental revenue by increasing engagement with top customers, now recognized enterprise wide as a best practiceCollaborated with regional sales teams to identify premium mix opportunities by leveraging Tableau category dashboards and secured an additional 800+ floors at regional accountsPlayed a pivotal role in securing home appliance category captainship at a major US national retailer by showcasing the power of Category Management, data driven insights and advanced visualizationsConceptualized and deployed a unique Share reporting tool to measure and monitor business performance across major National customer

Springboard

Data science

University of Arkansas at Fayetteville

Master of Business Administration (MBA)

University of Jammu

Bachelor of Science (BS)