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Shweta Shah
VP, Data Science, Outcomes Measurement @Nielsen
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WORK HISTORY
VP, Data Science, Outcomes Measurement @Nielsen
Chicago, IL, US
Leading a team of talented data scientists to design innovative solutions to power insights for marketing effectiveness across the full customer funnel.
EDUCATION
Indian Institute of Technology, Bombay
B.Tech + M.Tech, Chemical Engineering
Carnegie Mellon University
Doctor of Philosophy (PhD), Chemical Engineering
SKILLS
ABOUT SHWETA SHAH
Strategic Data Science and Analytics Executive with over 14 years of experience in leveraging Marketing Analytics and Mathematical Optimization to solve complex business challenges. A hands-on leader skilled in People Management, Team Building, and Innovation, with a track record of driving the end-to-end development of impactful solutions. Deep technical expertise in Operations Research, Predictive Analytics, Machine Learning, and Statistical Modeling applied to areas like MTA, A/B testing and Media Planning.
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