Shree Reg.

Sr Aem Ui Developer @MFS Investment Management

Contributed to the new MFS.com website experience, delivering a modernized, user-focused interface and improved overall usability.• Integrated an external video platform with AEM, enabling seamless playback and ensuring analytics tracking met business and compliance requirements.• Designed and developed new AEM components tailored to evolving business needs while following best practices for scalability, maintainability, and reusability.• Led the redesign of AEM email components to support new marketing initiatives and delivered fully validated components for Adobe Campaign Manager.• Implemented interactive data visualizations using Highcharts, ensuring accurate chart rendering aligned with business and design expectations.• Worked on ETF and Mutual Fund product pages, integrating real-time and historical market data from APIs to present key metrics such as NAV, returns, benchmarks, and fund performance trends.• Built responsive, data-driven charts using Highcharts to translate complex financial information into intuitive visual experiences for investors.• Collaborated with product and data teams to validate data points, enhance performance, and ensure compliance with financial presentation standards.• Integrated GSAP animation capabilities to support new interactive design elements and elevate the site’s visual experience.• Partnered with product owners, scrum masters, and business analysts to gather business inputs, analyze requirements, and map technical needs to scalable design solutions.• Implemented user-interaction tracking logic and configured data capture pipelines to send event data to Adobe Target, enabling targeted experiences• Worked on SEO optimization, including updates to robots.txt, metadata improvements, and other technical enhancements to ensure the site remained search-engine friendly and accessible.