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Shoumik Anand Mehta
Lead Generation Consultant- Data & Insights @Chilled Cat Music
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WORK HISTORY
Lead Generation Consultant- Data & Insights @Chilled Cat Music
Adelaide, AU
Partnered with business leaders to translate commercial needs into data-driven strategies, aligning analytics with revenue and growth goals- Conducted CRM and segmentation analysis to identify high-value customer clusters, driving a 25% increase in qualified lead conversion- Delivered insight reports and visual presentations to executives, simplifying technical findings into clear, actionable recommendations that shaped campaign direction across Europe and SE Asia, while also strengthening leadership confidence in data-driven decision-making- Applied project management practices to oversee end-to-end funnel optimisation, ensuring timely delivery of stakeholder requirements- Served as a trusted advisor to campaign teams, embedding data literacy into decision-making processes
EDUCATION
Global Public School
AISSE EXAMINATION, Central Board of Secondary Education
St Joseph's University
Bachelors in Business Administration, Finance
University of Adelaide
Master of Business Analytics
Chinmaya Vidyalaya Vaduthala
CBSE AISSCE- CLASS 12, Business/Commerce, General
ABOUT SHOUMIK ANAND MEHTA
I’m a Master of Business Analytics student passionate about transforming complex data into clear, actionable strategies. In past roles I’ve:• Built and maintained interactive dashboards that empower non-technical stakeholders. • Collaborated closely with marketing and sales teams to refine campaigns based on customer behavior. • Automated reporting workflows to reduce errors and save valuable time. Tech Stack: SQL · Python · R · Looker Studio · Google Colab · Excel Core Strengths: Data Visualization · Process Optimization · Cross-Functional Collaboration Next challenge? A Business Analytics or Consulting role where I can keep marrying code with commercial impact. Let’s talk if you need dashboards that your non-tech colleagues actually use!
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