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Shivani Krishan
Branded Content Head - the Right Side @Reliance Industries Limited
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WORK HISTORY
Branded Content Head - the Right Side @Reliance Industries Limited
Mumbai, IN
The Right Side’ or TRS is Reliance’s in-house creative wing that’s set up to bring right-brain thinking to the company. The first IP launched by TRS is a digital content publication called ‘The Nod’. The second is an on-ground annual exhibition featuring the best of couture and jewellery called ‘The Wedding Collective’.I work on briefs from brands interested in working with us to amplify their message, and I also creatively support the marketing and business divisions of TRS. This includes leading the content and social media strategy for The Wedding Collective, leading the coverage of the event on ground and also writing copy for marketing the event.
EDUCATION
MICA | The School of Ideas
Post Graduate, Crafting Creative Communication - Art Direction
Mayo College Girls' School
School, Humanities
National Institute of Fashion Technology, India
Bachelor's degree, Knitwear Design
ABOUT SHIVANI KRISHAN
I have over 12 years of experience creating content and campaigns across e-commerce, advertising, publishing and FMCG | Used to manage native content for Condé Nast India and lead its social media retainer business | Loves to write, create, design and edit content that works | Also owns a partially dead blog, Chai High | Art + Copy + Strategy | WIP leader | Tea Addict
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