Shilpi Jain
Assistant Campaign Manager @EXL
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WORK HISTORY
Assistant Campaign Manager @EXL
In my current role, I lead end-to-end marketing analytics initiatives, collaborating with cross-functional leaders to optimize campaign performance and drive customer growth. I develop executive-level insights and dashboards that simplify complex KPIs into strategic decisions, enhancing channel ROI. I have implemented tracking frameworks for product launches, ensuring accurate attribution of marketing investments and identifying high-performing channels. Additionally, I automate KPI reporting using Python and Tableau, which has significantly improved reporting accuracy and accessibility. My focus on A/B experimentation across email and digital channels has resulted in measurable uplifts in engagement and conversion metrics. I also mentor junior analysts to enhance analytical rigor and data storytelling within the team.Achievements- Designed a data-driven tracking framework for a product launch, enabling precise attribution of a $500K marketing spend and uncovering the highest-performing acquisition channels- Automated monthly KPI reporting, reducing manual effort by over 8 hours per cycle while improving data integrity and reporting efficiency- Optimized email marketing effectiveness through A/B testing, achieving a +10% uplift in open rates and a +5% improvement in click-through rates- Spearheaded the development of a customer segmentation model that identified key demographics, leading to targeted marketing strategies that improved customer engagement by 10%.
EDUCATION
Indian Institute of Technology, Kanpur
Master of Science Integrated, Mathematics and Computer Science
Christ School, Guna M.P.
Science and Maths
IIT Kanpur
M.Sc. Integrated, Mathematics
Indian Institute of Technology, Kanpur
Master of Science - MS, Mathematics and Computer Science
SKILLS
ABOUT SHILPI JAIN
I am a Marketing & Customer Analytics professional with over 10 years of experience in driving data-backed strategies across Retail, E-commerce, and Financial Services. My expertise lies in campaign optimization, predictive modeling, segmentation, and attribution analytics, which I leverage to enhance customer acquisition, engagement, and retention. I possess strong proficiency in tools such as SAS, Python, SQL, R, and Tableau, enabling me to automate processes, measure performance, and develop insightful BI dashboards.Throughout my career, I have successfully partnered with cross-functional leaders to translate business goals into actionable insights that significantly improve marketing ROI and commercial outcomes. I am proud to have been recognized for my academic excellence, including being in the top 1% in IIT-JEE 2008 and receiving the INSPIRE Scholarship for five consecutive years.Key Achievements- Designed and implemented a data-driven tracking framework for a major product launch, accurately attributing a $500K marketing spend and identifying high-performing acquisition channels- Automated monthly KPI reporting, saving over 8 hours of manual effort per cycle while enhancing data integrity- Achieved a +10% uplift in email open rates and a +5% improvement in click-through rates through robust A/B testing- Developed a customer segmentation model that improved engagement by 10% through targeted marketing strategies.
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