Omar Farahi

WORK HISTORY

EDUCATION

ABOUT OMAR FARAHI

I came to marketing through language — drawn to the way the right words could make someone feel seen. What kept me here was discovering that data could do the same thing, at scale, with precision. A decade into building CRM and lifecycle programs across sports, entertainment, and global consumer brands, I still operate from both sides of that equation — and I’ve never found a reason to pick one.I’ve spent the last several years at the NFL, leading 1:1 lifecycle marketing strategy across one of the most recognizable brands in global sports — building personalized fan journeys, supporting NFL ID adoption, and managing a lifecycle COE team supporting 7 international markets. Before that, I led CRM and lifecycle programs at dotdigital, helping enterprise clients build the kind of retention infrastructure that actually moves the needle on LTV.I’ve supported formal MarTech RFPs evaluating enterprise tools like Adobe, Salesforce, Braze, Iterable, Bloomreach, etc. — and I know the difference between what a platform promises and what it actually delivers when your team has to live inside it. I care about building stacks that are right-sized for the org, not just impressive on a slide.I’m currently exploring Director and Sr. Director-level opportunities in CRM, lifecycle, growth, and MarTech leadership — particularly in sports, entertainment, and consumer brands where fan loyalty and customer experience converge. If that sounds like a conversation worth having, I’d love to connect.