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Senior Analytics Engineer (Pricing Team) @Sally Beauty
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WORK HISTORY
Senior Analytics Engineer (Pricing Team) @Sally Beauty
Enterprise Pricing Intelligence Platform• Built end-to-end pricing data pipelines using Databricks and Data Lake, integrating sales, promotions, inventory, merchandising, and competitor data to regularize zone indexing on base price.• Applied dimensional/star schema and denormalized modeling to power analytics for revenue and margin optimization.Executive KPI Framework for Pricing• Collaborated with leaders in Product, Finance, and Merchandising to align KPIs to corporate goals.• Designed self-service dashboards and scalable Power BI KPI reports, improving decision-making across departments.Promotional Performance Analytics• Conducted post-price change analysis, A/B testing, and promotional ROI evaluation using SQL, Power BI, APT Tool, Alteryx, and Excel.• Enabled marketing and merchandising teams to optimize campaigns based on analytical insights.
EDUCATION
Georgia State University
Master's degree, Computer and Information Systems- Big data management and analysis
SKILLS
ABOUT SHILPA VERMA
Strategic and results-driven Data Engineering & Analytics professional with 9 +years of experience delivering business insights, data solutions, and operational improvements across retail, consulting, and telecom. Expert in building scalable data pipelines, modeling complex datasets, and translating analytics into strategic recommendations that influence high-impact decisions. Experienced across the full data lifecycle from design to production and passionate about leveraging data to drive performance, growth, and financial outcomes.
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