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Senior Manager - Insights @Pharmavite
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WORK HISTORY
Senior Manager - Insights @Pharmavite
Los Angeles, CA, US
Responsible for shopper insights supporting key growth initiatives by integrating primary market research, syndicated industry reports, and Circana POS analytics to inform go-to-market and channel decisions working alongside Marketing and Sales functions.Assessed entry into the practitioner channel for Nature Made, sizing the opportunity and identifying demand drivers through syndicated data and quantitative research.Drove insights for a digestive VMS launch; integrated survey research, mock shelf testing, social trend analysis, and POS data to support 3-SKU placement across retailers.Led quant + qual research to evaluate consumer reaction to pill and bottle changes, enabling packaging optimization and contributing to multi-million-dollar cost savings.Co-led Costco VMS strategy (2026–2027) using shop-alongs, quantitative surveys, and POS analytics to recommend assortment architecture, pack-size strategy, and merchandising levers.
EDUCATION
University of Wisconsin-Madison
Master of Business Administration - MBA, Marketing Research
SKILLS
ABOUT TALHA SHEIKH
I enjoy tackling large-scale problems, challenging the status quo, and finding creative research solutions. Currently exploring AI and its practical applications. Geek at heart, gamer in my spare time.
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