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Start for FreeShawn McDermott
Director U s Lincoln Retail Network @Ford Motor Company
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WORK HISTORY
Director U s Lincoln Retail Network @Ford Motor Company
Dearborn, MI, US
Leading the development of Lincoln’s future retail strategy for 2030, driving the transformation to a brand-exclusive luxury network. Overseeing all U.S. Lincoln Network Strategy initiatives to doubling dealer profitability and sales throughput while enhancing the luxury client experience. Implementing flexible hub-and-spoke models while piloting boutique retail locations in high-end shopping and entertainment centers. Streamlining sales and service processes for a seamless customer journey. Collaborating with the Market Representation field team, Lincoln Sales and Service leadership, and Retail Network & Consumer Experience Development teams to advance franchised network growth and performance.
EDUCATION
UNM Anderson School of Management
BBA, Accounting and Human Resources
ABOUT SHAWN MCDERMOTT
Senior executive at Lincoln Motor Company recognized for strengthening manufacturer–dealer relationships and advancing the long-term health of the retail network. Serves as a trusted counselor to dealer principals, retail councils, and corporate leadership, translating shared priorities into aligned strategies that improve performance, confidence, and mutual profitability.Proven ability to unify diverse stakeholders—manufacturing, sales, legal, marketing, and independent retailers—around common objectives. Known for open, transparent communication and a solutions-first mindset that resolves complex issues while preserving long-term partnerships and brand integrity.Consistently drives greater retailer engagement, throughput, and financial performance by advocating for dealer perspectives within the manufacturer and ensuring corporate initiatives are practical at the store level. Deep experience navigating sensitive negotiations, franchise matters, and litigation with a focus on fairness, credibility, and relationship preservation.Skilled at building high-functioning collaboration between agencies, field teams, and retailers to deliver marketing and customer experiences that reflect both brand vision and local market realities. Champion of dealer input in product planning, network strategy, and go-to-market execution to position the Lincoln network for sustained success through 2030 and beyond.Core StrengthsDealer–Manufacturer Relations • Retail Council Engagement • Trust & Consensus Building • Conflict Resolution • Franchise & Network Strategy • Executive Communications • Joint Business Planning • Crisis Leadership • Field & Retail Collaboration • Marketing Alignment • Multicultural Market Development • Mergers & Acquisitions
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