Sharan C.

Digital Marketing Manager Uk & Ireland @Ultrimax

Doncaster, GB

As Digital Marketing Manager at Ultrimax, I am responsible for planning, strategising and managing the company’s marketing campaigns in order to enhance brand awareness, drive engagement and also sales within the industrial coatings sector in both the UK and Ireland. I am also required to manage all marketing budgets and media spends across all channels and report back to Directors within the business ensuring that strategies are aligned with KPI\'s. My key responsibilities are:• Manage and work alongside internal marketing team and external marketingsupport.• Roll out all marketing campaigns and provide analysis including return on investment.• Content creation – Working on high quality content ensuring that it is optimisedfor SEO.• Implementation of new email marketing tactics, working on segmentation andtargeted content depending on sector, along with flows and customers journeysbased on customer interaction.• Supporting sales team with lead generation with the use of new and existingcustomer data and integrating Pipedrive with Klaviyo.• Heading up the launch and roll out of a new Shopify store, catering towards both B2B and B2C consumers, integrating several different platforms including Sage and Sparklayer.

The University of Huddersfield

Fashion Design with Textiles, Textiles, Tailoring, Moulage, Fashion Manufacturing, Design for womenswear and menswear.