Shannon C.
Event Operations Director | Experiential Marketing | Event Production | Sponsorship | Telling compelling brand stories in tech, boat shows, powersports, corporate events, and beyond for over 10 years
- Role
- Event Marketing Manager - Americas at Dolby Laboratories
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Shannon C.
The only thing that stands between fact and fiction is time.\"~ Daryl VillanuevaIn my decade of experience in the events landscape, I\'ve learned relationships are everything and delivering excellence through even the smallest details is what sets me apart.This has rang true during my time at creative agencies producing world class corporate events and trade shows for Fortune 100 clients with audiences from 5 to with multi million dollar budgets, producing and hosting conferences with over 60 speakers, as well as my time as an event manager for Meta Reality Labs VR/AR/XR events, and executing experiential programs for clients such as Harley-Davidson, BMW Motorrad, Progressive Insurance, and Formula 1.From bartender to brand ambassador, account executive to account manager, business development, team lead, event manager, event lead, director of event operations, and ultimately business owner, I\'ve paid attention along the way.Early in my career, I was always enamored by the big picture with a genuine passion to understand all the moving parts required to drive overall success, not just my role\'s. How those parts worked together, why they needed to, and what challenged and motivated each of them all fascinated me. Especially the different mindsets sprinkled throughout and how all of them working in harmony is vital. I\'ve been told that my understanding of how to achieve that is part of what makes me a naturally exceptional leader.My ease with which I connect with people, vision, unmatched passion, hyper awareness of client/consumer perception, and discretion when (and when not) to assert my expertise is why I\'ve been hand selected time and time again for special assignments.I\'ve had a habit of gravitating towards industries I have a personal affinity for that helps me shine naturally at what I do. Boats, bikes, and tech have turned out to be \"my things.\" If it\'s high end, high octane, or cutting edge, you can usually find me contributing there. I also thoroughly enjoy elevating other women in these male dominated sectors. I have an excellent grasp on the multitude of complex dynamics within the events industry and deeper understandings still of the events in yachting, powersports, and technology with an evergreen eagerness to continue to learn.My entrepreneurial spirit has allowed me to freelance for much of my career but I always enjoy having a primary agency, brand, or project focus that I can call \"home.\"I believe in the importance of community and collaboration so let\'s connect!I\'m always happy to offer \"how can I help?\"
Experience
Event Marketing Manager - Americas
Jan 2025 — Present · CA, US
Education
University of Central Florida
Bachelor of Science (B.S.), Marketing
2016 — 2018
Seminole State College of Florida
Associate of Arts (A.A.)
2014 — 2015
Seminole State College of Florida
Technical Certificate, Specialist in Financial Operations
2015 — 2016
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