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Consumer and Market Insights Intern @Midea America
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WORK HISTORY
Consumer and Market Insights Intern @Midea America
Louisville, KY, US
Supporting small appliance research from scoping to insight delivery, including questionnaire design, stimuli management, and report buildingRunning descriptive analysis, significance testing, factor and cluster analysis in SPSS, with T2B visuals in Excel and executive-ready summaries in PowerPointSynthesizing qualitative and quantitative findings into clear recommendations that map to business objectivesUsing syndicated and secondary sources to size opportunities and strengthen concept rationaleCollaborating with design, product, and fellow interns on a cross-functional concept project
EDUCATION
Michigan State University - Eli Broad College of Business
Master of Science - MS, Marketing Research and Analytics
Michigan State University
Bachelor of Arts - BA, Marketing
ABOUT SHANKHO BHATTACHARJEE
My true passion is helping businesses grow to their true potential. I am a…
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