Shammi B.

WORK HISTORY

EDUCATION

ABOUT SHAMMI B.

As a strategic Data and Analytics Leader, I specialize in architecting scalable data infrastructure and leading high-performing teams to drive measurable business growth. Operating at the intersection of marketing and product analytics, I translate complex business challenges into technical roadmaps that fuel GTM strategy and executive decision-making.I don\'t restrict my impact to a single function; I bridge the gap between product, marketing, and operations to build a unified growth engine. I am deeply AI-motivated, consistently integrating machine learning and AI models into business workflows to extract maximum value from data. My track record includes: Foundation & KPI Frameworks: Designing end-to-end BI architectures and \"Single Source of Truth\" environments to democratize data access. AI-Driven Insights: Integrating AI initiatives—such as AI screeners and support call analysis—to identify efficiency gains and guide workforce planning. Advanced Modeling: Developing sophisticated LTV, CAC, and Multi-Touch Attribution models alongside automated forecasting using SQL and Python to guide operational priorities. Experimentation & Product Growth: Overseeing Adobe Analytics-driven experimentation and A/B testing strategies that have guided 0-1 product launches and informed product development. Measurable Optimization: Leading funnel optimization workstreams that have significantly reduced churn and improved acquisition, retention, and revenue metrics.Ultimately, I start with the business needs and align my data organization to solve them, ensuring that every insight—and every AI implementation—leads to a measurable impact.