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Shamik Roy
Marketing Audience Manager @MRM
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WORK HISTORY
Marketing Audience Manager @MRM
Bengaluru, IN
Collaborating with Cisco marketing teams to manage the full lifecycle of the customer buying Journey with optimising audience strategy leveraging AI- Enhancing content engagement with optimising user experiences through out the channels including website using GenAI models to drive demand- Leading audience segmentation and targeting strategies to optimize content, collaborating with strategy team on A/B testing, data driven audience insight and account-based targeting- Conducting in-depth analysis of audience behaviour and their purchasing patterns. Providing detailed reports with data driven insights and recommendations- Utilising Adobe Analytics, Contentsquare, and Tableau to drive demand generation, map customer journeys, and improve content engagement- Managing data integration and flow between DMP/CDP, Data Visualisation tool, and Data Warehouse platforms, ensuring accurate tracking and reporting of key metrics- Acting as subject matter expert on Adobe Audience Manager, Customer Data Platform, Adobe Analytics, Tableau, refining audience segmentation and persona models- Analyzing campaign target audiences, leveraging AAM attributes to create segments for cross-channel personalization, especially for AdobeTarget- Developed complex reports using SQL to analyze account-level behavior and assess business goals in the Snowflake warehouse- Partnered with business stakeholders on CDP initiatives to unify and activate customer data for personalized engagement- Gathered campaign requirements, tracked workflow issues, and worked with teams to resolve recurring gaps- Managed activation of warming, nurture, and event emails, including asset creation, proofing, deployment, and reporting/optimisation phases.
EDUCATION
Patna Central School
HSC, Science
Patna Central School
SSC, Science
Padmashree Dr. D.Y Patil College Of Engineering
Bachelor of Engineering (BE), Information Technology
Indian Institute of Management, Calcutta
Executive Program, Advanced Marketing Professionals
SKILLS
ABOUT SHAMIK ROY
A 10 year experienced marketing and strategy professional. Currently associated with MRM//McCANN India for more than 8+ years. Seeking a challenging role in an environment where I can learn and share my experiences which can lead to growth and success for me and my organization.Expertise: Leveraging AI to Improve Customer Buying Journey, Marketing Research & Analytics, Marketing & Audience strategy, Campaign Planning, Integrated marketing communication, Customer Listening, Innovation
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