Shamik Roy

About Shamik Roy

A 10 year experienced marketing and strategy professional. Currently associated with MRM//McCANN India for more than 8+ years. Seeking a challenging role in an environment where I can learn and share my experiences which can lead to growth and success for me and my organization.Expertise: Leveraging AI to Improve Customer Buying Journey, Marketing Research & Analytics, Marketing & Audience strategy, Campaign Planning, Integrated marketing communication, Customer Listening, Innovation

Experience

1. Marketing Audience Manager

   MRM

   Feb 2018 — Present · Bengaluru, IN

   Collaborating with Cisco marketing teams to manage the full lifecycle of the customer buying Journey with optimising audience strategy leveraging AI- Enhancing content engagement with optimising user experiences through out the channels including website using GenAI models to drive demand- Leading audience segmentation and targeting strategies to optimize content, collaborating with strategy team on A/B testing, data driven audience insight and account-based targeting- Conducting in-depth analysis of audience behaviour and their purchasing patterns. Providing detailed reports with data driven insights and recommendations- Utilising Adobe Analytics, Contentsquare, and Tableau to drive demand generation, map customer journeys, and improve content engagement- Managing data integration and flow between DMP/CDP, Data Visualisation tool, and Data Warehouse platforms, ensuring accurate tracking and reporting of key metrics- Acting as subject matter expert on Adobe Audience Manager, Customer Data Platform, Adobe Analytics, Tableau, refining audience segmentation and persona models- Analyzing campaign target audiences, leveraging AAM attributes to create segments for cross-channel personalization, especially for AdobeTarget- Developed complex reports using SQL to analyze account-level behavior and assess business goals in the Snowflake warehouse- Partnered with business stakeholders on CDP initiatives to unify and activate customer data for personalized engagement- Gathered campaign requirements, tracked workflow issues, and worked with teams to resolve recurring gaps- Managed activation of warming, nurture, and event emails, including asset creation, proofing, deployment, and reporting/optimisation phases.

Education

• Patna Central School

  HSC, Science

  2006 — 2007

• Patna Central School

  SSC, Science

  2004 — 2005

• Padmashree Dr. D.Y Patil College Of Engineering

  Bachelor of Engineering (BE), Information Technology

  2008 — 2012

• Indian Institute of Management, Calcutta

  Executive Program, Advanced Marketing Professionals

Skills

• Client Development
• Crm
• Client Liaison
• Analysis
• Requirements Analysis
• Microsoft Office
• Email Marketing
• Manage Client Relationships
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Data Management
• Business Development
• Digital Marketing
• Photoshop
• Leadership
• Vendor Management
• Software Documentation
• Business Analysis
• Java
• Product Marketing
• IT Operations
• Microsoft Word
• Team Leadership
• Brand Management
• Marketing Strategy
• Market Research
• Business Process
• Sharepoint
• Teamwork
• Team Management
• Html
• Project Management
• Research
• Customer Service
• Customer Relationship Management (Crm)
• Data Analysis