Bingi Shambhavi
Team Manager - Biddable Services @Omnicom Global Solutions
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WORK HISTORY
Team Manager - Biddable Services @Omnicom Global Solutions
Hyderabad, IN
Managed Search and Bing campaigns end to end including setup, optimizations & reporting• Created and Optimized Bid Strategies on Search ads 360 Platform • Creation of detailed Search media plans in line with business objectives and campaign brief• Created Line items in Prisma using Media Ocean tool for search platform and performed actualization process to ensure the budget is evenly distributed• Management of search campaigns on time on budget and KPI• Tracked performance in reporting & dashboards like Dataroma• Analyzed and optimized of the campaigns on all accounts based on the pacing every day• Worked with Google and Bing teams to troubleshoot performance related issues• Worked on writing Quarterly and Monthly insights based on Google strategies used to improve the performance• Streamlined the process to ensure the deliverables are on trackLeading a team of experts in search, social media, AdOps, DIT, and programmatic media, providing mentorship and support. Created a collaborative environment to achieve departmental and client goals. Serving as the main contact for clients, understanding their objectives and fostering strong relationships through strategic guidance and feedback. Managing teams during downsizing to ensure deliverables, collaborated with Meta, DV360, DCM, Google, and Bing to resolve performance issues, and optimized documentation processes. Engaging with team members to understand their challenges and implemented a quality assurance process to maintain high standards.
EDUCATION
Narayana junior college
Intermidate, MPC
Shantiniketan High School
SSC, Board of Secondary
Jawaharlal Nehru Institute of Technology
Master of Business Administration (MBA), Marketing
Raja Mahendra College of Engineering
Bachelor of Technology (BTech), Electrical and Electronics Engineering
SKILLS
ABOUT BINGI SHAMBHAVI
Dedicated, ambitious, talented and result driven Quality Specialist (Acting QA Lead for SA360) holding Post Graduation Degree in Management with Over 8 years of working experience as a Programmatic Campaign Manager. Highly experienced in Ad campaign trafficking, setups, optimizations and reporting using DV360, Ad Roll, Facebook, Google Search ads and SA360 tools. Worked for the highly reputed clients “Google” and “Ad Roll” as an “Campaign Manager, Ad operations Senior, Project Manager and Acting QA Lead”. Liaised between DV360 trafficking representatives and Client; Adept at communicating with clients to maintain excellent customer satisfaction and reporting on the status of advertisements to both internal and external stakeholders. A resourceful and result oriented team leader and player with excellent interpersonal and decision-making skills with a positive approach to problem solving. In pursuit of new endeavors, to utilize the acquired skill and competencies gained over the years.
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