Shalesh Gupta

About Shalesh Gupta

I am an experienced Product analyst | Business Intelligence Analyst | Business Analyst | Web Analyst with 6 years of expertise in web analytics, product analytics, and business intelligence. I specialize in transforming complex data into actionable insights that drive business growth, digital strategy, and product optimization.Skilled in GA4, Adobe Analytics, Google Tag Manager (GTM), SQL, Power BI, and Excel and BI tools. I bring hands-on expertise in dashboard creation, KPI tracking, A/B testing, user behavior analysis, and automated reporting. My work enables marketing, operations, product, and management teams to make data-driven decisions that improve efficiency, customer experience, and business outcomes.Recently, I have expanded my skills into Product Management, supporting product managers in digital tracking, product launches, and go-to-market strategy. With a B.Tech and MBA, I combine strong analytical thinking, problem-solving, and communication with a deep understanding of Agile/Scrum practices and cross-functional collaboration.I am passionate about leveraging data analytics, digital measurement, product management, and visualization to optimize performance, launch successful products, and contribute to strategic business growth. Open to opportunities in business analytics, web analytics, data analytics, product analytics, product management, and digital strategy.

Experience

1. Consultant

   TransUnion

   Dec 2025 — Present · IN

   In my current role, i own end to end web measurement and analytics initiative that improve product customer experience (CX), login and Registration journey performance, Dispute resolution, Marketing initiatives and Consumer Experience. I help cross-functional teams build products that address key pain points in agile manner, enhance tracking and drive measurable improvements across the consumer lifecycle contributing to strategic insight guided data product development.Core Responsibilities1. Drove data-informed product strategy across domains like CX, Login, dispute, new customer acquisition by translating business problems into analytical data models, insights framework and experimentation roadmaps that shaped feature prioritization and product decisions with optimal resource allocation.2. Built scalable decision-ready analytics ecosystem viz, Power BI, Looker Studio, Spotfire improving leadership visibility reducing manual reporting time by 30-40%.3. Lead end-to-end Customer Journey analytics to identify friction, quantify impact and influence product and engineering roadmaps, delivering 5-10% funnel conversion uplifts across acquisition and self-service flows.4. Owned GA4/GTM/Web data measurement instrumentation strategy defining event-level tracking and KPI frameworks to ensure 95%+ data accuracy across user experiences.5. Designed automated, trustworthy data pipelines with version controlled transformations and frameworks improving data quality scores by 20%+ and powering real time anomaly/fraud signals, risk decisions and journey optimization. Enable org. wide self-service analytics by automating recurring workflows, building semantic layers and delivering insight driven storytelling helping teams reduce ad-hoc requests by 30-40%.

Education

• Maharshi Dayanand University

  Master of Business Administration - MBA, Marketing , Finance

  2018 — 2020

• Maharshi Dayanand University

  Bachelor of Technology - BTech, Electrical and Electronics Engineering

  2012 — 2016

• Unlearn Product

  Diploma, Product management