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Selamet Bostan
Crm, Loyalty & Customer Engagement Leader @IPEKYOL GROUP
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WORK HISTORY
Crm, Loyalty & Customer Engagement Leader @IPEKYOL GROUP
Istanbul, TR
CRM & Data StrategyBuilt and led the end-to-end CRM strategy for Ipekyol, Twist and Machka brandsLed customer data cleansing and deduplication initiatives to improve data qualityDesigned and implemented a central customer datamart integrating Nebim, Obase and other data sourcesSuccessfully completed GDPR and local ETK (IYS) compliance projectsDeveloped value-based and behavioral segmentation models using SQL and SPSSLoyalty & Campaign ManagementManaged a multi-brand loyalty program with 2.5M+ active membersLaunched a digital loyalty card and designed tiered loyalty models for high-value customersImplemented a centralized campaign management hub on Microsoft Dynamics 365Led fully integrated omnichannel campaign strategies across online and offline channels(SMS, e-mail, MMS, social media, etc.)Delivered an average of 120 campaigns per month, with ~50% fully automatedManaged co-branded and 3rd party campaigns with banks and platforms such asZubizu, Chippin and KocaelimCustomer Experience & SatisfactionOutsourced call center operations for 3 brands, achieving cost and efficiency optimizationMigrated CRM operations to the cloud, reaching 90% first-response rateDesigned and tracked NPS and customer experience dashboardsReorganized online and offline customer journeys into a holistic omnichannel experienceImplemented chatbot solutions (Mindbehind) to improve response speed and service qualityContributed to multiple customer satisfaction awards
EDUCATION
Ondokuz Mayıs Üniversitesi
3,16, Statistics
Marmara University
3,11, Finance&Banking MBA
SKILLS
ABOUT SELAMET BOSTAN
With a strong background in banking and retail, Selamet has built a solid track record in designing and executing CRM, loyalty and customer engagement strategies for large-scale organizations.After several years in the banking industry, he transitioned into fashion retail, where he played a key role in building end-to-end CRM capabilities across multiple brands. His experience spans customer data strategy, omnichannel campaign management, loyalty programs and customer experience transformation.Driven by the evolving nature of CRM in a multi-channel and data-driven environment, Selamet focuses on implementing innovative solutions that increase revenue, optimize costs and improve customer satisfaction. He is particularly passionate about creating seamless customer journeys, delivering measurable business impact and building long-term customer loyalty.
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