Richard Seifert Alvidrez

Head of Marketing @Navien México

Ciudad de Mexico, MX

Branding and positioning strategy for the short and long term across Mexico to develop Navien tankless water heaters brand identity and equity in the HVAC industry- B2B loyalty programs and content creation for outbound strategies, from web content, social media adapted to facilitate and improve end user engagement- Modern and traditional trademarketing operations from field force management, POS high end exhibitions implementation, training seminars and industry tradeshows.

MiniMBA

Mini MBA, Marketing

Universidad Iberoamericana, Ciudad de México

Licenciatura, Relaciones Internacionales