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Richard Seifert Alvidrez
Head of Marketing @Navien México
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WORK HISTORY
Head of Marketing @Navien México
Ciudad de Mexico, MX
Branding and positioning strategy for the short and long term across Mexico to develop Navien tankless water heaters brand identity and equity in the HVAC industry- B2B loyalty programs and content creation for outbound strategies, from web content, social media adapted to facilitate and improve end user engagement- Modern and traditional trademarketing operations from field force management, POS high end exhibitions implementation, training seminars and industry tradeshows.
EDUCATION
MiniMBA
Mini MBA, Marketing
Universidad Iberoamericana, Ciudad de México
Licenciatura, Relaciones Internacionales
SKILLS
ABOUT RICHARD SEIFERT ALVIDREZ
Marketing with + 18 years of experience in FMCG and home comfort industry. Objectives to…
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