Seetha Chakrapany
Sr Director Digital, Martech and Adtech Solutions Digital Transformation, Bi & Analytics Solns @Macy's
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WORK HISTORY
Sr Director Digital, Martech and Adtech Solutions Digital Transformation, Bi & Analytics Solns @Macy's
San Francisco, CA, US
As a partner to Marketing and Digital Leadership, I’ve brought together systems, data and operations to make business vision a technical reality – and fundamentally transformed how we use data to empower decision making and engage with millions of customers every day. I’ve built a highly technical team that ties technology project success to business wins, and work with vendors, and technology solution providers to forge win-win relationships to unlock business opportunities and improve technology. Below are a few of the complex digital transformations I’ve led:– Omnichannel Personalization Platform Architecture: Led the re-architecture initiative to establish an enterprise scale personalization platform to enable seamless customer experience across all omnichannel customer touch points.– INTEGRATED BI & ANALYTICS PLATFORM: Established a comprehensive big data analytics platform an industry award-winning, petabyte-scale solution with self-serve dashboards, analytics, reporting, data visualization, data science and automation capabilities. Platform uses data at its core and Machine Learning as a capability to attract, engage and retain customers. – ENTERPRISE CRM: Directed rollout of a platform that centralized all digital retention marketing into a single platform that enabled the right communication to be sent to the right customer at the right time.– MARKETING MEASUREMENT DIGITAL ANALYTICS SOLUTION: Led analytics platform rollout to enable customer engagement tracking used by Macys Digital business.– DATA SCIENCE: Led Marketing and Customer data science teams in developing AI & ML models to optimize and improve customer communications and drive business value.– MULTI-TOUCH MARKETING ATTRIBUTION PLATFORM: Deployed marketing attribution system providing ROI analytics to evaluate Marketing effectiveness and efficiency. Engaged with vendor to build omni-channel multi-touch attribution platform integrated with Media Mix Modeling capability.
EDUCATION
Saint Mary's College of California
MBA
Chennai University
Bachelor of Engineering, Mechanical
SKILLS
ABOUT SEETHA CHAKRAPANY
Passionate about MarTech, AdTech, Analytics and BI innovation, it wasn’t until the 2006 Housing Crisis (when my company made moves based on data that helped homeowners avert foreclosure and the corporation mitigate significant losses), that I truly recognized the power of data. Flashing forward a decade or so and much has transpired. Today I lead the development of future-focused, digital marketing technology and enterprise-scale BI and analytics capabilities used by Fortune 500s to drive strategy and measure business impact. I earned a Tech Innovation Leadership Award for masterminding a Big Data Strategy.HOW I SUPPORT GROWTH: Partner with the C-suites and Exec Leadership of e-Commerce Digital Marketing, Healthcare and Financial Services organizations to bring together systems, data and operations to make business vision a technical reality. Lead complex Cloud and SaaS digital transformations including Digital Analytics, CRM and integrated analytics platforms that support omni-channel marketing. Hire, develop and empower technical teams viewed as true business partners, who connect project success with business wins. C••••••••@GMAIL.COMLEADERSHIP SKILLS:MarTech and AdTech Strategy & Execution | Data Analytics & Insights | Cloud & SaaS Transformation | Data Architecture & Engineering | Data Science | Data Visualization | Agile Project & Portfolio Management | Off/On Shore Leadership | ROI/Business Case Building | Vendor Management | Client/Stakeholder Management | Budget & Resource Management
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