Seung Hwan Shin
🏛️ Consumer Insight Architect | ♟️ Retail Strategist | ⚡️ Turning Data into Direction, and Direction into Impact
- Role
- Global Sport and Merch Analytics at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Seung Hwan Shin
With over 15 years of experience in data analytics, consumer insights, and operations optimization, I am a seasoned business insight professional who thrives on solving uncertainty with data-driven insights and actions. I currently work for Global Sport & Merchandising Analytics at Nike, where I leverage big data and advanced analytics to create innovative insights that inform and influence business decisions across the consumer journey.My mission is to empower Nike and its consumers with the best value proposition through insights and analytics. I have a proven track record of developing and implementing analytic models, forecasting and planning tools, and testing frameworks that accelerate consumer-direct business and membership growth. I am also passionate about collaborating with cross-functional teams and stakeholders to transform insights into tangible actions that drive growth and innovation. In addition, I have extensive experience and credentials in supply chain management, operations management, and program management, which enable me to optimize processes, improve efficiency, and reduce costs.My short list of portfolio:
Experience
Global Sport and Merch Analytics
Sep 2025 — Present
Education
Jönköping International Business School
Exchange student
Yonsei University
Bachelor’s Degree
Massachusetts Institute of Technology
Master’s Degree
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