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Scott Collins
Director of Product Innovation @Trulieve
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WORK HISTORY
Director of Product Innovation @Trulieve
San Francisco, CA, US
EDUCATION
Purdue University
BA, Industrial Design
ABOUT SCOTT COLLINS
As a designer-turned-product-leader I’ve spent the last 18+ years leading product teams and building things people love. What’s always driven me is curiosity: how people think, what they need, and how those insights become products that matter. Across cannabis, hardware, and wellness tech, that approach has helped bring 50+ products to market and generate more than $1B in revenue.Today, I’m building a consumer-centered product innovation team at Trulieve. My sweet spot is the fuzzy front end: taking messy consumer insights, emerging trends, and big unanswered questions and turning them into clear opportunities, prototypes, and ultimately products that resonate. I’m at my best when I’m working across research, design, product, and commercial teams to connect what consumers want with what a business can build and scale.I’m especially interested in hard product problems, building insight-driven teams, and creating better cannabis and wellness experiences from the ground up. If that’s the kind of work you’re doing too, let’s connect.
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