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Scott Drucker
Managing Partner @Drucker Group
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WORK HISTORY
Managing Partner @Drucker Group
Chicago, IL, US
Senior marketing and strategy professional with a demonstrated track record of building strongbrands, driving attributable growth, and leading transformational change. An experienced client collaborator on strategy, branding, research, advertising, product innovation, analytics, public relations, and business development. For 20 years, Drucker Group has helped dozens of clients understand, measure, and manage their brand and customer engagement strategy. As managing partner, I help CEOs, CMOs and Sales leaders build and execute growth plans to accelerate top-line revenue through marketing strategy, voice of customer research, and integrated marketing communications services. How? We find things. Through carefully developed research methodologies, we discover customer perceptions and preferences; missed sales opportunities; critical insights; growth opportunities, and much more. Drucker Group\'s specialties include:Voice of Customer researchValue proposition development & testingQualitative & quantitative studiesPrivate Equity M&A supportBrand identity, positioning & brand refreshesSupport for retailer line reviewsIntegrated marketing campaignsSales collateralPR, media relations, content marketingFor growing organizations and PE firms who can’t afford a full-time CMO plus an outside agency resource, I provide CMO services on a project basis to develop, drive and execute marketing strategy and revenue growth initiatives, all with the cost advantages of a project-based engagement structure.We\'re very experienced. Lean. Flexible. Practical. Different. We’re The Drucker Group.Clients: Baxter Healthcare, Thermo Fisher Scientific, ITW Miller Welding, ITW Professional Automotive Products, Rain-X, Full Throttle, Gerber Plumbing Fixtures, MB Financial Bank, ASSA ABLOY, Master Lock, Fifth Third Bank, American Tire Distributors, Sterling Partners PE, B&G Foods, ALCOA, Pentair, Highline Aftermarket, INX International Ink Co, Mid America Paper Recycling
EDUCATION
DePaul University
English, Literature, journalism, business
SKILLS
ABOUT SCOTT DRUCKER
I help B2B leaders uncover what their customers actually think, so they can make better…
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