Scott Pollenz

Vice President @Mercury Public Affairs, Llc

FL, US

Redesigned Mercury’s internal infrastructure for the sale and development of digital services — Included setting pricing, scale of services, and commission structures for maximum profit • Directed national social and digital marketing strategy for political campaigns, primary focus in Florida • Developed social media pages from the ground-up for political campaigns, corporate clients, and advocacy groups amassing, on average, followers over a four-month span • Led teams on digital assets management that included website development, social media strategy, digital content creation, large-scale media buys, fundraising, and virtual outreach • Managed over $4.2 million in digital media buys resulting in political campaign victories, audience growth and client conversion/retention • Analyzed social media KPIs to optimize engagement and expand audience reach across all channels • Monitored social listening tools and developed recurring reporting systems that were then used as a basis for content strategy, regular audits and crisis communications response • Partnered with senior staff to pitch and land clients that included national security organizations, international advocacy groups, capital venturists, healthcare systems, and European Royalty • Operated as escalation point for crisis clients and rapid response

Florida State University

Bachelor's Degree, Psychology, History