Scott Fiedler

Media and Public Relations @Tennessee Valley Authority

Instrumental in achieving 90% positive/neutral media tone while serving as primary public information officer, responding to crisis issues and handling media and public inquiries. • Led the redesign of the company’s online newsroom to deliver emotive content to positively shape public perception and inoculate against issues without the filter of traditional media. •Built and led project teams to implement public and media relations strategies for the largest public power utility in the United States. •Implemented a thought leadership platform that in four months shifted media perception away from \"Kingston, the largest coal ash disaster in America\" to \"TVA revolutionizes coal ash storage\". •Planned and implemented rich social media content to educate and engage publics beyond existing social circles. •Built and leveraged national and local media relationships to proactively enhance corporate image and reputation. •Counseled and prepared executives for media interviews, both positive and negative. •Developed and implemented targeted community relations strategy to build community trust and enhance reputation through corporate social responsibility.