Scott Charby
Senior Manager Bespoke Content @IGT
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WORK HISTORY
Senior Manager Bespoke Content @IGT
As Senior Manager of Bespoke Content I play a pivotal role in IGT PlayDigital’s mission to deliver exceptional, tailor-made content to our most valued customers. I engage regularly with customers to provide project updates, gather feedback, define new project requirements, and review the performance of live games. I actively participate in customer Quarterly Business Reviews (QBRs) and develop strategic plans to support each partnership.Internally, I act as the key liaison between the PMO, Account Management, and Studio teams, aligning priorities and ensuring a cohesive roadmap. I collaborate closely with our development teams to communicate the customer vision, provide feedback during production, and ensure the delivery of top-quality bespoke games.My responsibilities• Partner with Commercial and Development teams to establish a strategic framework for all bespoke content.• Collaborate with Account Managers to present IGT PlayDigital’s bespoke capabilities to customers and create mutually beneficial agreements for custom game development.• Work with customers and Account Managers to optimize game launches, positioning, and promotional strategies to maximize success.• Maintain an up-to-date bespoke content roadmap for each customer receiving custom games.• Build trusted, strategic relationships with customers to position IGT PlayDigital as their supplier of first choice for bespoke content.• Identify and pursue new opportunities to leverage our existing games to create bespoke offerings.• Help prioritize development resources to ensure bespoke games align with broader business and customer strategies.• Oversee the delivery of bespoke content, ensuring on-time and high-quality releases.• Conduct regular meetings with customers to review games in progress, gather feedback, and secure approvals.• Track and analyze the performance of bespoke content to assess ROI and identify improvement opportunities.
EDUCATION
St. Lawrence College
Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT SCOTT CHARBY
I am a process driven, strategic thinker who is passionate about the gaming industry. I am an accomplished, results-driven leader with over 20 years of diversified experience in Operations, Program and Partner Management, Process Development and Implementation, Team-Building, Training Development, Coaching, Strategic Planning, and Performance Optimization. I have strong project management, and program and process implementation experience with a proven track record of general management and customer relations that increases revenue, profitability, customer satisfaction and employee morale. I personally and professionally thrive in challenging environments that demand leadership, creativity and intelligence. I continually educate myself in all the intricacies of the regulated North American gaming markets.
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