Sandeep Chittoor
Associate Director @Tyson Foods
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WORK HISTORY
Associate Director @Tyson Foods
Springdale, AR, US
Providing insights on role of Marketing in driving full funnel outcomes and optimizing mix to drive roi improvements.
EDUCATION
Srm University
Bachelor's degree, Electrical, Electronics and Communications Engineering
Oklahoma State University
Master's degree, Management Information Systems, General
University of Arkansas - Sam M. Walton College of Business
Executive MBA, Business Administration and Management, General
ABOUT SANDEEP CHITTOOR
I am a Marketing Effectiveness leader with 8+ years of diversified experience in consulting with advertisers, media sellers to build & deliver solutions. Hands-on experience of building statistical models, managing analytical teams and translating data findings into key insights for executive audience- SME in the field of - short and long term impacts of Marketing, Experimentation, Campaign Measurement, and other solutions; Collaborated with sales, product and operations team to achieve 11% YoY growth in revenue- Consulted, provided thought leadership to advertisers across CPG, Retail, Streaming verticals. Insights generated ~52% improvement in Marketing ROIs YoY- Collaborated with Media sellers like TikTok, Google, Meta to build custom incrementality based solutions. Example engagements - Impacts of Streaming Coviewing, role played by creatives in driving incrementality, dv360 media unification etc- Managed consulting teams to deliver insights from multi-million dollar engagements. Identified process gaps to shorten delivery timelines by 37%
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