Satyam Upadhyay

WORK HISTORY

EDUCATION

SKILLS

ABOUT SATYAM UPADHYAY

I am a healthcare sales leader with over 12 years of extensive experience in India’s in vitro diagnostics (IVD) industry, specializing in government and institutional business development, tender management, and strategic sales leadership. Currently, I lead the Government Sales division at SFRI India Pvt Ltd, driving national sales strategies, managing large-scale tenders (GEM, ESIC, HITES, Army), and spearheading client acquisition and retention across public healthcare institutions. My focus is expanding diagnostic accessibility and advancing public health outcomes. Previously, as Sales Director (India) at Snibe Diagnostic India Pvt Ltd, I led government business development for CLIA and biochemistry analyzers, forging strong relationships with microbiologists and biochemists, and managing key government tenders. At Horiba India Pvt Ltd, I progressed from Senior Executive to Manager – Govt & Projects, managing over 1500 instruments across North, East, and Central India, successfully handling tenders and installations in various state public health agencies, generating ₹20 Cr+ in annual reagent revenue. Earlier roles at Avantor Performance Materials, Haemocue, and Romsons Group helped me build strong expertise in product promotion, client relationship management, and territory expansion. My core strengths include tendering, strategic sales, government liaison, and team leadership, driven by a passion to improve healthcare accessibility through innovative diagnostic solutions