Saskia Detering
Marketing Director Dach IT @Flora Food Group
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WORK HISTORY
Marketing Director Dach IT @Flora Food Group
Hamburg, DE
Leading our iconic brands Rama, Lätta, Becel, Sanella, Flora, & more into a better, plant-based future; member of the leadership team.
EDUCATION
Johann Wolfgang Goethe Universität Frankfurt am Main
Bachelor of Science (BSc), Economics & Business Administration
University of Warwick - Warwick Business School
Master of Science (MSc), Marketing & Strategy
SKILLS
ABOUT SASKIA DETERING
With over a decade of experience in marketing and strategy, I am currently the Marketing Director DACH/IT at Flora Food Group, where I lead iconic brands such as Rama, Lätta, and Flora toward a sustainable, plant-based future. Passionate about innovation and driving growth, I am dedicated to creating impactful strategies that align with organizational goals and inspire positive change. As a member of the leadership team, I contribute diverse perspectives and a results-driven mindset to foster success and collaboration. At Flora Food Group, I lead marketing initiatives for renowned brands, combining marketing strategy and data analysis to shape their transformation into plant-based leaders. Prior to this, I spearheaded marketing efforts for the Foodservice division at Upfield, where I honed my skills in strategic brand positioning and market expansion. My experience in leading teams and driving impactful campaigns reflects my commitment to delivering results and championing sustainable product innovation.
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